ONLINE BUSINESS IDEAS FOR 2021
Brand Logos: Meaning and Creative Evolution
Have you ever stopped to take a closer look at the logos your favorite brands use? If you have, you may have noticed they often have a deeper meaning behind them than meets the eye. Every brand comes with its own story, and much of that story is told through a logo.
When it comes to designing logos, there’s a lot more to consider than colors and shapes. Strategic branding requires punctilious attention to detail and careful consideration for how a logo can accurately convey the message and values of the business behind it. Creative directors must carefully consider the brand’s history and culture in order to create a logo design that matches the brand’s identity, mission and values.
Colgate Logo Design
Take the logo design of Colgate as an example. The toothpaste manufacturer has been around since 1806, which is a long time in the business world, and its logo design has evolved a lot throughout the years. The current design features a smiling red Colgate triangle in the center and a white circle, with the company slogan “Bright Smiles, Bright Futures” incorporated into the design. The white circle symbolizes unity and the red triangle is a reference to the shape of the Colgate logo from the period between the 1950s and 1970s.
The idea behind the most recent Colgate logo design is that it conveys brand values while embodying the message of strongly-rooted family values. This is the message the brand wants to convey, and incorporating the red triangle into the new logo design successfully achieves this. In addition to incorporating an important part of the company’s heritage, the slogan ties in the idea of oral health being the key to overall health and well-being.
Catchy Career Development Slogans and Phrases
A career-focused logo design needs to draw attention and spark interest in the brand to effectively convey the message. Taking bright colors, lively font styles and a memorable phrase can do wonders for a business’s branding. A good example of a logo design that does just this is the logo used for catchy career development slogans and phrases. This logo uses a variety of colors that all blend together to create an eye-catching effect. The font style is bold and has an organic shape that reflects the brand’s innovative and creative spirit.
The slogan used for this logo also does an excellent job of conveying the company’s message. “Be Bold. Think Big. Reach for Success.” is the mantra phrase used, which is simple and direct. It tells the reader to take risks and always strive for their goals. This could be the perfect logo to represent a business in the career development field since it encapsulates the things they aim to teach and promote - taking a calculated risk, thinking big, and having ambition to make it to the top.
FAQ
What Is Brand Logo Design?
Brand logo design is the process of designing a logo that accurately conveys the message and values of the business behind it. When it comes to designing logos, there’s a lot more to consider than colors and shapes. Strategic branding requires punctilious attention to detail and careful consideration for how a logo can accurately convey the message and values of the business behind it.
What Is The Best Way To Design A Logo?
The best way to design a logo is to start by thinking about what the brand stands for and to consider the values of the brand when beginning the design process. Once you have a better understanding of the brand, the creative process can begin. Consider colors and shapes that would best represent the brand and play around with different font styles. Once a design is created, it’s important to pay attention to the details and make sure every aspect of the logo effectively conveys the message of the brand.
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