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# How to Start An Online Business Starting an online business is becoming increasingly popular for ambitious entrepreneurs. Not only does it allow you to be in control of your own destiny with a chance to achieve financial liberation, but it also provides you with a platform to unleash your inner creativity. Whether you're starting an online shop, a blog or another web-based venture, it's important that you approach the process the right way. ## Know What You Want to Achieve Before you dive right into setting up an online business, reflect on why you are doing it. Do you have a clear vision of why you're starting an online business and what you want to achieve? Whether it's being able to replace a full-time wage, being able to do something that you're passionate about or simply to have the freedom of being your own boss, identifying your motivation will be essential in helping you persevere during the peaks and troughs duirng the journey. ## Choose an Appropriate Platform Once you've identified what you want to achieve, the next step is to decide on which platform you will build your business. A proven model for online businesses is to build a website or blog. You can create your own website from scratch or you can use website builder platforms, such as WordPress, which allow you to easily design a website and publish content. Regardless of which platform you choose, ensure that you are confident with using it, as technology can often be frustrating when troubleshooting any issues. ## Market Your Business Regardless of the platform you have chosen to build your online business, it is essential that you come up with a solid strategy to market your business and gain exposure. With the right amount of effort, you can implement various marketing techniques to grow your online business. For example, you can use the power of organic searches on Google to rank your website higher in searches, in addition to experimenting with other tactics, such as PPC marketing and influencer collaborations. ## Monitor and Evaluate When you've got your online business off the ground, you want to ensure it's successful. Setting up analytics tools are essential for evaluating the performance of your business. Regularly measuring important key performance indicators (KPI) such as how much traffic you are generating on your website, how many conversions you are making, email engagement rates and any customer feedback can provide you with an in-depth understanding of how your business is progressing. # FAQ **What are the most important steps to take when starting an online business?** The key steps to take when starting an online business are to: a) know what you want to achieve, b) choose an appropriate platform, c) market your business and d) monitor and evaluate your progress. **What are key performance indicators?** Key performance indicators are quantifiable metrics used to measure the performance and progress of a business. Examples of key performance indicators include website traffic, conversions, email engagement and customer feedback.
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