MARKETING IDEAS FOR ONLINE BUSINESS

10 Online Marketing Ideas to Propel your Business in 2020

Starting An E-Commerce Business On A Budget: Tips and Advice

Are you planning to start an e-commerce business on a small budget? Well, you’re in luck, as technology in the 21st century has made running an online store incredibly easy and affordable. This guide will go through the steps and ideas to get you up and running.

Setting Up Your E-commerce site

Setting up an online e-commerce store is easier than ever. All you need is a domain name and hosting package, and you’re ready to go. If you’re on a very tight budget, you might consider using Web hosting services such as Wix or SiteGround to set up a free website. These services provide pre-built templates that you can use to get started quickly.

For those with a slightly higher budget, platforms like Shopify and Volusion provide user-friendly drag-and-drop interfaces for setting up your site. These also have free trial periods, so you can explore the features before committing to a subscription.

No matter which platform you use, you will also need to accept payments from your customers. PayPal is a popular and affordable option, as is Stripe or 2Checkout.

Marketing Your E-commerce Store

Now that your store is up and running, the next step is getting customers. Don’t be intimidated; there are lots of marketing strategies you can use to make sure your website is seen. Here are a few low-cost options you can start using right away.

1. Optimize For Search Engines

Search Engine Optimization (SEO) is the process of optimizing website content to make it more visible to search engine algorithms. By making sure your content is seen, you can get more organic search traffic to your website. This is a great way to bring potential customers to your store for free.

2. Social Media

Social media is an affordable and effective way to market your e-commerce store. Using platforms like Facebook and Twitter, it's easy to create content and share it with your followers. Make sure to create a consistent schedule for posting updates, images, and offers to maximize your reach.

3. Content Marketing

The power of content marketing should not be underestimated. Writing blog posts, creating videos, and posting updates on your social media pages can help to promote your store and build trust with potential customers. This is a great way to establish yourself as an expert in the industry and gain customers.

4. Referral Programs

Running a referral program can be a great way to get more customers to your website. Think of ways to incentivize people to share your store with their friends or followers, for example offering discounts or free shipping. These types of programs can quickly spread the word about your business.

FAQ

Q: How much does it cost to set up an E-commerce site?
A: The cost of setting up an E-commerce site depends on the platform you are using and the features you require. Services such as Wix and SiteGround offer free websites, while more robust platforms like Shopify and Volusion have paid packages starting from around $20/month.

Q. What are the best ways to market my E-commerce site?
A: The best ways to market an E-commerce site are SEO, social media, content marketing, and referral programs. SEO can help to bring visitors to your site organically, while social media, content marketing and referral programs are great for reaching new customers.


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