Running A Business Online Help And Advice You Will Likely Make Use Of

How to Run An Online Business: An Essential Guide for Creatives

Whether you're just starting out working for yourself, or if you're a veteran freelancer, it's essential to invest in strategies and resources that can help support your e-commerce business. As an experienced creative, you know there is a lot to learn and getting the basics down can play a large part in ensuring success. This guide was created to provide insight on running an online business for creative professionals. From steps for setting up shop to apps that can help you manage your business, it has everything you need to know. Let's get started.

Steps for Starting an Online Business

#1 Decide on What You're Selling The first step to taking your business online is determining what you're going to sell. If you're a photographer, for example, you might choose to offer prints, digital files, or albums. Whatever you decide, it's important to pick something that resonates with you and allows you to express your creative vision. #2 Establish Your Business Model Now that you know what you're selling, it's time to figure out how you want to structure your online business. Are you running a side-hustle or are you looking to turn your passion into a full-time gig? Anticipating how you want to structure your business will save you time in the long run and may even help you save money in terms of taxes and other costs. #3 Build Your Business Platform Once you've settled on the finer points of your online business, it's time to create the platform. If you're new to the e-commerce game, PinnacleCart is a great place to start. It offers an easy-to-use platform that offers features such as shopping cart integration and analytics around customer behavior. #4 Choose the Right Payment Method Since your business is now running online, you'll need the appropriate payment system in place for collecting payments from customers. Credit cards and PayPal are two of the most popular options for payments. If you're working with clients from different countries, there are a variety of payment options you can use to ensure you have a safe, secure, and convenient way to accept payments. #5 Market Your Business In order to build your customer base and increase sales, you'll need to market your online business. Reach out to your existing network and make sure your website is optimized for SEO. Through social media marketing, paid advertising, and free giveaways, you can spread the word about your business and increase your visibility online. #6 Manage Your Business In order to manage your online business, you'll need to be organized and vigilant. Taking advantage of business apps can make it easier to stay on top of things like finances, customer support, and inventory. Here are a few of the apps we recommend:

Asana – project management
Xero – accounting and invoice creation
ZenDesk – customer support
Shopify – e-commerce and inventory management
Mailchimp – email marketing

Frequently Asked Questions

What steps do I need to take to start an online business?

In order to start an online business, you'll need to decide on what you're selling, establish a business model, build your platform, choose a payment method, market your business, and manage your business.

Are there any apps I can use to manage my online business?

Yes, there are a variety of helpful apps you can use to manage your online business, including Asana, Xero, ZenDesk, Shopify, and Mailchimp.

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