Free Shipping: Make It Work for Your Online Store

It’s no surprise that free shipping is a popular offering for online stores. Shipping costs can make or break a sale, so offering free shipping can be the difference between making a sale and losing it. But free shipping isn’t just about offering free shipping to customers. It’s about finding the right balance that both benefits customers and doesn’t put your business in the red. So how do you make free shipping work for your store? We’ve put together a list of tips to help you out.

1. Research Your Competitors

Take a look at what the other guys are doing. What are they charging for shipping? Is the cost reasonable? Do they offer any type of free shipping? If they do, what are their requirements? Maybe they require a purchase of a certain amount or length of time.

2. Set Smart Shipping Rates

Once you have an idea of what your competitors are doing, you need to set your own shipping rates. Your shipping rates should reflect cost + margin. Make sure you’re not overcharging for shipping, as this can lead to lost sales. At the same time, you don’t want to be too cheap and end up eating into your profits. Setting your shipping rates can be a tricky balance. You don’t necessarily need to offer free shipping all the time, but you should consider it for certain sales or promotions.

3. Use Shipping Carriers Wisely

Once you’ve set your shipping rates, you need to decide which shipping carriers to use. Generally, you want to use the ones that offer the lowest rates, but that isn’t always the case. Sometimes a slightly more expensive shipping carrier may offer better service, such as faster shipping times, better tracking and other features.

4. Set Minimum Order Requirements

If you’re offering free shipping, you should consider setting a minimum order requirement. This way, you can ensure that you’re not losing money on orders that are too small. The amount you set will depend on your particular situation, but generally speaking, it should be substantial enough to make free shipping worthwhile for the customer, while still turning a profit for you.

5. Offer Free Shipping for Loyal Buyers

Another great way to encourage buyers and increase sales is to offer free shipping to your loyal customers. This is a great way to reward customers for their loyalty and show them that you appreciate their business. You can set a minimum amount they must purchase, or you can even offer free shipping at any time.

6. Leverage International Selling

If you want to further increase sales, you should consider leveraging international selling. After all, the world is a much bigger marketplace, so you’ll have a larger pool of potential customers. Make sure you research international shipping costs and regulations before jumping in, but it can be a great way to increase sales.

7. Offset Shipping Costs with Other Savings

You may want to consider offering free shipping, but if you don’t want to eat into your profit margin, you can still offer alternative savings. Consider offering coupons or discounts on certain items, or a percentage off the purchase total. This can help offset the cost of shipping and make it more affordable for customers.

8. Automate the Process

Once you’ve figured out the details of your shipping rates and process, it’s time to automate it. Automating your shipping process can save you time and money, and it can help make sure that everything is tracked accurately. Shopify and other e-commerce platforms offer integrations that make automating your shipping process a breeze.

FAQs

Q. Is free shipping worth it for online stores?

Yes, free shipping can be beneficial for online stores. It can help increase sales and customer loyalty. However, it’s important to find the right balance between cost and profit margin when setting your shipping rates.

Q. What are the benefits of offering free shipping?

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